Email signatures can render differently across email clients. This guide helps you identify and fix common formatting issues.
Why Formatting Differs
Email clients use different rendering engines:
- Gmail: Chrome-based renderer
- Outlook (Windows): Microsoft Word engine
- Outlook (Mac): WebKit-based
- Apple Mail: WebKit-based
- Yahoo/AOL: Custom renderer
Each interprets HTML and CSS differently, leading to visual variations.
Common Formatting Problems
Layout Breaking
Symptoms:
- Elements stacking when they should be side-by-side
- Tables collapsing or expanding unexpectedly
- Signature appearing too wide or too narrow
Solutions:
- Use fixed widths: Avoid percentages; use pixel values
- Simplify structure: Reduce nested tables
- Add cellpadding and cellspacing: Set to 0 explicitly
- Use inline styles: Email clients may strip
<style>tags
Font Changes
Symptoms:
- Different font appearing than expected
- Font sizes varying across clients
- Text appearing too large or small
Solutions:
- Use web-safe fonts:
- Arial, Helvetica, sans-serif
- Georgia, Times New Roman, serif
- Verdana, Geneva, sans-serif
- Specify fallbacks:
font-family: Arial, Helvetica, sans-serif;
- Use explicit sizes:
font-size: 14px;instead of relative sizes
Color Inconsistencies
Symptoms:
- Colors appearing different
- Dark mode inverting colors unexpectedly
- Backgrounds not showing
Solutions:
- Use hex codes:
#1a1a1ainstead of color names - Include background colors: Don't assume white backgrounds
- Test dark mode: Many clients now have dark themes
Spacing Issues
Symptoms:
- Too much or too little space between elements
- Padding not applied correctly
- Margins collapsing
Solutions:
- Use table cells for spacing: Instead of margins
- Add explicit padding: On table cells, not rows
- Use spacer rows: Empty rows with fixed heights
- Avoid margin on block elements: Use padding instead
Link Styling
Symptoms:
- Links not showing correct color
- Underlines appearing unexpectedly
- Hover states not working
Solutions:
- Inline styles on each link: Don't rely on global styles
- Include all link states:
color: #0066cc; text-decoration: none; - Accept no hover effects: Most email clients don't support them
Client-Specific Issues
Outlook (Windows)
Outlook uses Microsoft Word to render HTML, causing unique issues:
Known problems:
- CSS
background-imagedoesn't work floatproperty ignored- Rounded corners (
border-radius) not supported - Line height behaves differently
Solutions:
- Use VML for background images
- Use tables for layout instead of floats
- Accept square corners in Outlook
- Use
mso-line-height-rule: exactly;
Gmail
Known problems:
- Strips
<style>tags in<head> - May clip long emails
- Removes
positionproperty
Solutions:
- Use inline styles only
- Keep signatures compact
- Stick to simple layouts
Apple Mail / iOS Mail
Generally good support, but:
Known problems:
- May auto-link phone numbers/dates
- Can apply dark mode transformations
Solutions:
- Use
<meta name="x-apple-disable-message-reformatting"> - Test in both light and dark modes
Yahoo Mail
Known problems:
- Aggressive CSS stripping
- May add extra spacing
Solutions:
- Keep HTML simple
- Use minimal CSS
- Test thoroughly
Debugging Process
Step 1: Identify the Problem
- Send test emails to multiple clients
- Document which clients show issues
- Screenshot the problems
Step 2: Isolate the Cause
- Simplify your signature temporarily
- Remove elements one by one
- Find which element causes the issue
Step 3: Fix and Test
- Apply the relevant solution
- Regenerate the signature
- Re-test in the affected client
Best Practices for Cross-Client Compatibility
Use Tables for Layout
<table cellpadding="0" cellspacing="0" border="0" width="600">
<tr>
<td>Content here</td>
</tr>
</table>Inline All Styles
<p style="margin: 0; padding: 0; font-family: Arial, sans-serif; font-size: 14px; color: #333333;">
Text content
</p>Set Explicit Dimensions
<img src="logo.png" width="150" height="50" alt="Logo">Use Web-Safe Fonts
Stick to fonts available on all systems.
Keep It Simple
- Limit to 2-3 columns maximum
- Avoid complex nested structures
- Use minimal CSS properties
Testing Tools
Email Preview Services
- Litmus: Test across 90+ email clients
- Email on Acid: Real device testing
- Mailtrap: Email sandbox testing
Manual Testing
Send to these accounts:
- Personal Gmail
- Outlook.com
- Yahoo Mail
- Work email (if different)
- Mobile devices
When to Accept Differences
Some rendering differences are acceptable:
- Slight font variations: Web-safe fonts may vary slightly
- Dark mode adaptations: Background colors may invert
- Mobile reflow: Text may wrap differently
Focus on ensuring:
- Content is readable
- Links work
- Images display
- Layout is recognizable
Escalating Issues
If you can't resolve a formatting issue:
- Document the problem with screenshots
- Note which clients are affected
- Contact support@signkit.io
- Consider using a simpler template design