Monitor how your campaigns perform with built-in analytics. Track views, clicks, and engagement to optimize your email signature marketing.
Campaign Metrics
Each campaign tracks:
- Views: How many times the banner was displayed
- Clicks: How many times recipients clicked
- Click-through Rate (CTR): Percentage of views that resulted in clicks
- Unique Clicks: Distinct recipients who clicked
Viewing Campaign Stats
In the Campaign List
The Campaigns page shows quick stats:
- View count badge on each campaign card
- Click count next to views
- Visual indicator of performance
In Campaign Details
Click on a campaign to see detailed analytics:
- Open the campaign
- Scroll to the Analytics section
- View the full performance breakdown
In the Analytics Dashboard
For organization-wide campaign data:
- Go to Analytics in the sidebar
- Find the Top Campaigns table
- Compare all campaigns at once
Understanding the Data
Views
A view is counted when:
- An email containing the campaign is opened
- The tracking pixel loads successfully
- The recipient's email client allows images
Some email clients block images by default. This means actual views may be higher than reported.
Clicks
A click is counted when:
- A recipient clicks the campaign banner
- The click passes through our tracking redirect
- The destination URL loads
Click-through Rate (CTR)
CTR = (Clicks / Views) x 100
Benchmarks:
- Below 0.5%: Consider redesigning
- 0.5% - 1%: Average performance
- Above 1%: Strong performance
Time-Based Analysis
View performance over time:
- Open the campaign analytics
- Use the date range picker
- Compare periods to spot trends
Exporting Campaign Data
Download campaign statistics for reporting:
Export Steps
- Go to the campaign you want to export
- Click Export Statistics
- Choose format (CSV or PDF)
- Download the file
Export Contents
The export includes:
- Daily view and click counts
- Cumulative totals
- CTR calculations
- Date range covered
Comparing Campaigns
Side-by-Side Comparison
In the Analytics dashboard:
- Go to Analytics
- View the Top Campaigns table
- Sort by views, clicks, or CTR
What to Compare
- Similar campaigns: A/B test different designs
- Different time periods: Seasonal performance
- Different audiences: Group-based targeting
Optimizing Based on Data
Low Views
If views are low:
- Campaign may not be assigned to enough signatures
- Check assignment rules
- Verify the campaign is active
Low Clicks
If clicks are low despite good views:
- Banner design may not be compelling
- Call-to-action may be unclear
- Link destination may not match expectations
Improving CTR
To increase click-through rate:
- Clearer CTA: Make the action obvious
- Better design: More attention-grabbing banner
- Relevant messaging: Match audience interests
- Compelling offer: Give reasons to click
Campaign A/B Testing
Test different approaches:
How to A/B Test
- Create two similar campaigns with one difference
- Assign each to different groups (similar size)
- Run for the same period
- Compare results
What to Test
- Headlines: Different messaging approaches
- Colors: Brand vs. high-contrast
- CTA text: "Learn More" vs. "Get Started"
- Images: Product vs. lifestyle
- Offers: Percentage off vs. dollar amount
Tracking Accuracy
Factors Affecting Accuracy
Views may be undercounted when:
- Images are blocked by email clients
- Recipients use privacy-focused settings
- Emails are read in preview mode without full loading
Clicks are highly accurate:
- Every click passes through our redirect
- We capture click data before redirecting
Best Practices for Accurate Tracking
- Encourage recipients to allow images from your domain
- Use HTTPS for all campaign links
- Monitor trends rather than absolute numbers
- Compare campaigns against each other
Campaign Lifecycle
Active Campaign Tracking
While a campaign is active:
- Data updates in near real-time
- Views and clicks accumulate
- Analytics are always current
Inactive Campaign Data
When you deactivate a campaign:
- Historical data is preserved
- No new views or clicks recorded
- You can still view past performance
Deleted Campaign Data
When you delete a campaign:
- All tracking data is removed
- Export data before deleting if needed