The Analytics dashboard gives you a complete view of how your email signatures perform across your organization. Track views, clicks, and engagement to measure impact.
Accessing Analytics
- Click Analytics in the sidebar
- The dashboard loads with your organization's data
Dashboard Layout
The analytics dashboard includes several sections:
KPI Cards
At the top, you'll see summary cards showing:
- Total Views: All signature impressions
- Total Clicks: All link clicks across signatures
- Engagement Rate: Percentage of views that resulted in clicks
- Active Signatures: Number of signatures currently deployed
Events Chart
A time-series chart showing:
- Views over time (line or bar chart)
- Clicks over time
- Date range on the x-axis
- Counts on the y-axis
Toggle between:
- Daily: Day-by-day breakdown
- Weekly: Week-over-week trends
- Monthly: Long-term patterns
Top Signatures Table
Shows your best-performing signatures:
| Column | Description | |--------|-------------| | Name | Signature owner's name | | Views | Total impressions | | Clicks | Total link clicks | | CTR | Click-through rate |
Sort by any column to find top performers or those needing attention.
Top Campaigns Table
If you have active campaigns:
| Column | Description | |--------|-------------| | Campaign | Campaign name | | Views | Banner impressions | | Clicks | Banner clicks | | CTR | Campaign click-through rate |
Date Range Selection
Filter analytics by time period:
Preset Ranges
Quick selections:
- Today: Current day only
- Last 7 days: Past week
- Last 30 days: Past month
- Last 90 days: Past quarter
- This year: Year to date
Custom Range
- Click the date picker
- Select a start date
- Select an end date
- Click Apply
The dashboard updates to show data for your selected period.
Reading the Data
What Views Tell You
High views indicate:
- Active signatures being used
- Emails being opened by recipients
- Good reach for your organization
Low views might mean:
- Signatures not installed correctly
- Email volume is low
- Image blocking by recipients
What Clicks Tell You
High clicks indicate:
- Engaging content in signatures
- Effective calls-to-action
- Relevant campaigns
Low clicks might mean:
- Links aren't compelling
- Campaign content needs improvement
- Call-to-action is unclear
Engagement Rate Benchmarks
| Rate | Assessment | |------|------------| | < 0.5% | Below average - review campaigns | | 0.5% - 1% | Average performance | | 1% - 2% | Good engagement | | > 2% | Excellent - identify what works |
Comparing Performance
Period Comparison
Compare different time periods:
- Note metrics for one period
- Change the date range
- Compare the numbers
Look for:
- Growth or decline trends
- Seasonal patterns
- Campaign impact
Signature Comparison
Use the Top Signatures table to:
- Identify best performers
- Find underperformers
- Analyze differences between them
Ask:
- What templates do top performers use?
- What groups are they in?
- Are they using campaigns?
Filtering and Drilling Down
By Group
If you use groups, filter analytics by group:
- Select a group from the filter dropdown
- View metrics for only that group
- Compare groups against each other
By Template
View performance by template:
- Filter by template
- See which designs perform best
- Inform template improvements
By Campaign
For campaign-specific data:
- Go to Campaigns
- View individual campaign analytics
- Or use the Top Campaigns table
Exporting Data
Download your analytics for reporting:
Export Options
- Click Export on the dashboard
- Choose format:
- CSV: For spreadsheets and data analysis
- PDF: For reports and presentations
- Select date range
- Download
What's Included
Exports contain:
- Daily breakdown of views and clicks
- Signature-level metrics
- Campaign metrics
- Summary statistics
Understanding Trends
Growth Patterns
Monitor month-over-month:
- Are views increasing as you add signatures?
- Is engagement improving with better campaigns?
- Any seasonal dips or spikes?
Anomalies
Watch for unusual patterns:
- Sudden drop in views (signatures may be broken)
- Spike in clicks (viral campaign or bot activity)
- Zero data periods (tracking issues)
Dashboard Widgets
Activity Feed
See recent signature activity:
- Views and clicks in real-time
- Which signatures are generating engagement
- Recent campaign performance
Quick Stats
Glanceable metrics without deep analysis:
- Today's numbers
- Comparison to yesterday
- Week-over-week change
Best Practices
Regular Review
Check analytics weekly to:
- Spot issues early
- Track campaign effectiveness
- Inform decisions
Set Benchmarks
Establish baseline metrics:
- Average daily views
- Typical CTR
- Expected engagement rate
Compare against benchmarks to measure improvement.
Act on Insights
Use data to drive actions:
- Low CTR? Redesign campaigns
- High performers? Replicate their approach
- Zero views? Check deployment
Troubleshooting
No Data Showing
- Verify signatures are deployed
- Check date range selection
- Allow time for data to populate
- Confirm tracking is working
Metrics Seem Low
- Consider image blocking by email clients
- Check if signatures are actually in use
- Review deployment status
Data Doesn't Match Expectations
- Verify the date range
- Check filter settings
- Allow for tracking delays
- Consider privacy features